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United Way Logo Usage and Branding Guidelines

We’ve grown, and we’ve focused our mission in new ways. The ways we present ourselves—our brand—needed updating to reflect our evolution.

If you currently use the United Way of Connecticut brand on your marketing materials (website, sponsorship roster, partnership directory, etc), we ask that you adopt this new brand as soon as is convenient. You may download a logo by  right clicking on the logo below and then saving to your computer. If you need a logo in a different format, click here.

This logo sheet gives an overview of United Way of Connecticut colors and fonts.


These materials are available to you to share our resources. We thank you for your support and the role you play in helping us to spread the word about United Way of Connecticut.